“There are only ten digits, seven notes, and three colors; it is what we do with them that is important” Jim Rohn. This statement is perhaps one of the most insightful quotes that you should consider when designing print marketing materials. Full color printing allows businesses to apply this quote in real life.
Here are four reasons that you should use full color printing instead of the traditional black and white.
More Appealing to the Audience
Full color printing will brighten up the materials thereby making them appealing to the recipients at a greater level. They will grasp their attention and interest in your brand and the products that you offer. Their quest to learn more about your company will increase your chances of converting them into loyal customers.
There is this notion in the business circles that full color postcard printing services are more expensive than black and white print services. Well, from the surface level perspective, this statement is true, but if you consider the long-term benefits, they are worth the money. The cost of a colored postcard is not significantly higher than the amount you would expect to be charged for a black and white version of the same material. The results that you will get by using the colored postcard will be by far much greater and more cost effective.
Higher Response Rate
Research has shown that marketing materials such as brochures and flyers that include full color printing generate a higher response rate than black and white materials. This statistic means that you can reach and engage with more clients on a personal level by using them.
Finally, full-color printing will highlight your brand and products in the best possible light by giving the customers a clear picture of how your products look like as the images used appear more realistic and vivid.