You have something to sell and you do it quite well! Good job, most of your counterparts are never going to reach the stage. As any intelligent businessman, you are looking for growth in your industry and this only comes with more customers, better sales and efficient management. What if I can guarantee you all that just by going online? Yes, building a website and an e-commerce site with a little more to getting yourself up and running is going to get you all that. And I am going to list the same down below.
Reach new customers in a new market
This is the most obvious change with you going online. As expected your business just got relocated around the corner of the globe and not anymore limited by geography. Retail or wholesale, your new channel paired with the best marketing practices online is going to bring your sales on the new ground since when you have such a platform, it is easier for people to come in look at your products and order.
You will make more money
Even with your current clients, your business orders are bound to increase according to studies by reputed consultancies that owners find an increased average order value of 44%. It is believed that the ease of access and the reduced number of hassles in the process of accusation results in more sales.
Product Catalogue, but better
When all your customers or clients have to do between their busy days is log into your site and take a look into your products before making their purchase, there is not much stopping them. This paired with proper management of your catalogue with some good quality image, clear concise information and a well informative FAQ section is going to make your converting rates go up by at least 49% when compared with your salesperson lugging that huge catalogue. Your new digital catalogue is also easily updated within seconds.
Empower your customer old and new
We had crossed over this point above, however, this deserves a mention for its huge benefit as a business owner looking for better sales. The feeling of self-service is always underestimated. The feeling of someone telling you what is best for you especially when you have a buying power in your hands isn’t always best. With a platform that let will let your client go through all your products and even order between a vacation in the middle of the night is empowering. The act of digitalization simply empowers every customer as much as it empowers the business.